V KUMAR
V KUMAR
V KUMAR
“Is that you next to a real life dragon V?”
“Yeah”
FUTURE ADVERTISING EXECUTIVE. JUGGLING WORDS AT MICHIGAN STATE UNIVERSITY.
Hello there! I'm V,
I've always been drawn to leadership roles. From steering the editorial ship as the Editor-In-Chief of my high school publication to serving as Vice President of the Owen Graduates Association at Michigan State University, I've thrived in positions that require vision, organization, and teamwork. Currently, I'm pursuing my passion for advertising as an Advertising Management major with a perfect 4.0 GPA at Michigan State. In addition to these roles, I am now the Administrative Student Employee for the Infrastructure and Planning Facilities, Office of the President, and the Founder and President of the Creative Club at Michigan State University.
I'm excited about the future, as I see myself stepping into the world of advertising, armed with creativity and a deep understanding of management strategies. Together, let's create campaigns that captivate audiences and leave a lasting impact."
Mock Ads
4. Empowered Connections
you like?
you like?
Volunteer Work 24’
Summer of '24, I turned down an internship that I believed was a once-in-a-lifetime opportunity… to grow as an artist. I felt that the only way I could truly grow was by doing what I set out to do with my creativity: help people. So, in addition to my regular administrative job, I dedicated my summer to reaching out to local businesses and startups to offer assistance with advertising and marketing. The only payment I asked for in return was to be able to use my work in my portfolio. Here are the cases I worked on…
1. Bonilla Salon
Established Style Guide, made promotional graphic, and created a graphic for the “review” section of website.
Established Services Menu used on website and socials!
5. Luv Dog
Promotional graphic.
7. CDM Inked
Promotional graphics.
Made their first logo + designed stickers and merch.
10. RH Auto Repairs
Redesigned logo and promotional graphic.
11. Bike Shop
12. Aura Beauty Lounge
Made service menu, coupons and promotional graphic.
13. Zuniga Boxing Gym
2. La Bruja LLC
3. Cat Cafe
I recently consulted with Paula Crow, the Social Media Manager for the Cat Café in Lansing, to enhance our social media strategies and engagement practices. Paula shared several innovative ideas that I decided to implement:
Contests: We launched fun and engaging contests like a "Halloween Costume" contest and a "Fattest Cat Contest." These contests have been a hit, driving significant engagement and participation from our followers.
Match Cats with Drinks: Each week, we now highlight a new cat and match it with a specific drink from our menu. This not only promotes our cats for adoption but also boosts our café's unique offerings.
Speed Friend Dating: At the beginning of the new semester, we introduced speed friend dating events. These events have been a great success, helping students and community members make new connections in a fun and relaxed environment.
Study Hours: We designated specific study hours where people can come solely to study. This quiet and peaceful time has attracted many students looking for a comfortable place to focus on their work.
Where Are They Now: We started connecting with past buyers of our cats and sharing "Where Are They Now" stories. These updates have been heartwarming and have helped strengthen our community by showing the lasting impact of our adoptions.
Implementing these ideas has significantly boosted our engagement and helped create a more vibrant and connected community around the Cat Café.
Made promo for new business, instated Style Guide.
6. Queer Education Club MSU
Silly little promotional.
8. Solar Life
Promotional & Fundraising Graphic.
9. Local Drag Star @UrbanBeat Lansing
While interviewing Tim Potter, the Co-Founder and Manager of The MSU Bike Shop, for a story, he and the other managers joked about how the bike shop's unofficial slogan was "On campus and beyond." Feeling inspired, I set out to make it the official slogan. They loved it so much that they ended up using it on all the bike shop's socials and even inside the shop itself. I liked it so much that I made it my mission to do volunteer work for people around me just to see that same smile Tim had on his face when I made his idea come to life. That started the beginning of my volunteering 24’
Redesigned this logo
Social Media Ad
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Social Media Ad 〰️
Social Media
Mockups
Award Winning Projects
Projects that have been awarded a perfect 4.0 and recognized as top of the class will be presented in the following sections of the class. These award-winning projects showcase exceptional quality and excellence
As an Advertising Management student, I view the articles I've crafted during my tenure as Editor-In-Chief of the Troy Chariot Newspaper through the lens of Content Marketing.
Each piece served as a strategic vehicle to engage and resonate with our audience. I meticulously curated content to align with our readers' interests and needs, ensuring it provided value.
This approach mirrors the essence of Content Marketing - a deliberate effort to deliver relevant, valuable information to a target audience, ultimately fostering trust and loyalty.
Through my editorial role, I honed the art of tailoring content to not only inform but also captivate, thereby driving reader engagement. This experience has been invaluable, offering me a practical understanding of how content can be wielded as a powerful tool in advertising campaigns, building brand credibility and establishing meaningful connections with consumers.
Now, I work for Infrastructure & Facilities (IPF) at MSU… In this role, I continue to apply the same principles of content marketing to engage and inform our audience. My focus is on creating compelling content that highlights the various aspects of campus life and the vital services provided by IPF. By ensuring that each piece is both informative and engaging, I aim to foster a deeper connection between the university community and IPF, enhancing our brand credibility and strengthening our relationship with our audience.
Portfolio Intermission . . . Am I impressing you yet?
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Portfolio Intermission . . . Am I impressing you yet? *
The Creative Club
In an increasingly fast-paced world, creativity often takes a backseat, perceived merely as a hobby or a stepping stone to more "practical" careers. This perspective is particularly prevalent in many Asian communities, where I come from, where artistic pursuits are undervalued. The Creative Club is my response to this narrative, born out of a deep-seated belief that every individual possesses an innate creative spark that deserves to be nurtured and celebrated.
The foundation of our club is inspired by the simplicity and joy of elementary art classes, where creativity flourished without the burden of judgment. In those early years, art was a space for exploration and expression, free from criticism. This philosophy is at the heart of our club: to create an environment where members can freely express themselves, explore their creativity, and find joy in the process of creation. Each meeting will embody this concept through positive "critiquing," learning new techniques, and engaging in hands-on creative activities.
My hope for the Creative Club is to cultivate a supportive community that fosters artistic growth and celebrates diverse cultural expressions. I envision a space where students can challenge societal misconceptions about the arts, and where creativity is respected and cherished. By embracing an inclusive and encouraging atmosphere, we aim to redefine the value of creativity, support those who pursue it passionately, and inspire a return to the creative roots that make us uniquely human.
Marketing Analytics Report
(fictional marketing report based on hypothetical data).
Marketing Report Summary: Q3 2023
Overview:
In Q3 2023, our marketing strategies continued to drive positive results, showcasing steady growth and increased brand engagement. The following key highlights provide a snapshot of our performance during this period:
Social Media Engagement:
- Average engagement rate increased by 20% compared to the previous quarter.
- Notable spikes in engagement were observed during our influencer collaborations and interactive content campaigns.
Website Traffic and Conversion:
- Website traffic experienced a 15% uptick, with a significant boost in organic search traffic.
- Conversion rates improved by 10%, indicating a more engaged and motivated audience.
Email Marketing:
- Email open rates saw an impressive increase of 25% due to targeted segmentation and personalized content.
- Click-through rates remained steady, indicating consistent interest in our offerings.
Content Marketing:
- Blog traffic surged by 30%, demonstrating the effectiveness of our SEO and content strategy.
- High engagement was observed on articles featuring customer testimonials and behind-the-scenes glimpses.
Advertising ROI:
- Cost per acquisition (CPA) decreased by 15% as a result of optimized ad targeting and creative content.
- Return on advertising spend (ROAS) increased by 25%, indicating a strong return on our advertising investments.
Customer Feedback and Retention:
- Customer satisfaction ratings averaged at 4.8 out of 5, reflecting a high level of contentment.
- Retention rates remained robust, with a 20% increase in repeat purchases from existing customers.
Future Recommendations:
1. Leverage User-Generated Content (UGC):** Encourage customers to share their experiences through UGC, fostering a sense of community and trust.
2. Expand Influencer Collaborations:** Continue to partner with influencers to amplify brand reach and credibility.
3. Refine Email Personalization:** Further refine email campaigns by utilizing dynamic content and behavior-based triggers.
Conclusion:
Q3 2023 showcased strong progress across various marketing channels, indicating a positive trajectory for the brand. By capitalizing on these successes and implementing the recommended strategies, we anticipate even greater achievements in the upcoming quarters.
*Note: The above report is entirely fictional and based on hypothetical data for illustrative purposes only.*
Case Studies
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Case Studies /
CASE STUDIES *
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Case Study 1: Revitalizing a Local Restaurant's Brand Image
Challenge: A local restaurant is facing declining foot traffic and needs a fresh approach to attract new customers.
Solution:
Objective: Reinvigorate the restaurant's brand identity to increase customer engagement and drive foot traffic.
Approach: Market Research and Competitor Analysis:
Conduct thorough market research to identify current dining trends and customer preferences in the local area.
Analyze competing restaurants to identify gaps and opportunities.
Brand Redesign and Messaging:
Collaborate with designers to create a new visual identity, including a refreshed logo, menu design, and interior decor elements.
Develop a compelling narrative that highlights the restaurant's unique offerings and emphasizes its commitment to quality and hospitality.
Multi-Channel Advertising Campaign:
Implement a multi-platform campaign including social media, targeted online advertising, and local print media.
Utilize enticing visuals and engaging copy to showcase the restaurant's ambiance, signature dishes, and special events.
Influencer Partnerships and Customer Testimonials:
Identify local food influencers and invite them to experience the restaurant's offerings in exchange for authentic reviews and social media posts.
Encourage satisfied customers to share their experiences through testimonials on the restaurant's website and social media pages.
Performance Metrics Tracking:
Set up analytics tools to monitor website traffic, social media engagement, and reservations.
Regularly analyze data to evaluate the effectiveness of the advertising campaign and make necessary adjustments.
Results:
Following the implementation of the revitalization campaign, the restaurant experienced a 30% increase in foot traffic, a 40% rise in online reservations, and a 20% growth in social media following. The restaurant successfully reestablished itself as a popular dining destination in the local community.
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Case Study 2: Launching a Sustainable Fashion Startup
Challenge: Introduce a new sustainable fashion startup to the market and establish a strong brand presence.
Solution:
Objective: Position the sustainable fashion startup as a frontrunner in the eco-conscious fashion industry.
Approach:
Brand Identity and Messaging:
Define a unique value proposition centered around sustainable materials, ethical production, and timeless designs.
Craft a compelling brand narrative that resonates with environmentally-conscious consumers.
Social Media and Influencer Marketing: Develop a targeted social media strategy emphasizing the brand's eco-friendly practices and showcasing its product line.
Partner with influential sustainability advocates and fashion bloggers to promote the brand and its mission.
Content Marketing and Educational Initiatives:
Create a blog focused on sustainable fashion trends, eco-friendly materials, and conscious consumerism.
Host webinars and workshops to educate consumers about the importance of sustainable fashion choices.
Partnerships with Eco-Organizations: Collaborate with environmental organizations to support and participate in eco-friendly initiatives and events.
Allocate a portion of profits to contribute to relevant environmental causes.
User Engagement and Feedback Loop: Encourage customers to share their experiences and suggestions through social media, surveys, and reviews.
Leverage customer feedback to refine products and enhance the overall shopping experience.
Results:
Within the first year, the sustainable fashion startup gained recognition as a leading choice for eco-conscious consumers. Sales surpassed initial projections, and the brand garnered a dedicated following of environmentally-aware fashion enthusiasts.
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Case Study 3: Launching a Health and Wellness Mobile App
Challenge: Introduce a new health and wellness app to a competitive market and achieve a significant user base.
Solution:
Objective: Establish the app as a go-to solution for users seeking personalized health and wellness guidance.
Approach:
Market Research and User Personas: Conduct comprehensive market research to identify key user segments with specific health and wellness goals.
Develop detailed user personas to guide app development and marketing strategies.
App Development and Feature Integration: Collaborate with developers to create an intuitive and user-friendly app interface with personalized health tracking features.
Integrate features like goal setting, progress tracking, and expert-guided plans for a comprehensive user experience.
Multi-Channel Advertising and Promotion: Execute a multi-platform advertising campaign using social media, app store optimization, and influencer partnerships.
Highlight the app's unique features, benefits, and the value it brings to users' health journeys.
Content Creation and In-App Engagement: Develop a content strategy for the app's blog and educational resources, providing users with valuable insights and tips.
Implement in-app engagement strategies, such as push notifications and progress updates, to maintain user interest and motivation.
User Feedback and Iterative Improvements: Establish channels for user feedback within the app, and use it to inform future updates and feature enhancements.
Demonstrate a commitment to user satisfaction and continual improvement.
Results:
Within the first six months, the health and wellness app gained over 100,000 downloads and achieved a 4.8-star rating on app stores. User engagement and retention rates exceeded industry standards, indicating a strong resonance with the target audience.
AD Mockups anyone?
AD Mockups anyone?
1. DreamScape: Personalized Dream Adventures
Product: A cutting-edge VR service that allows users to experience and control their dreams with hyper-realistic detail. Target Audience: Tech-savvy individuals, ages 18-35, who love adventure and exploration. Tone and Style: Whimsical and captivating. Key Benefits: Personalize your dream scenarios, experience impossible adventures. Call to Action: "Embark on Your Dream Adventure Tonight!"
Ad Copy: "Ever dreamt of flying through a city of clouds, or diving into the ocean's deepest trench without a tank? Welcome to DreamScape, where the impossible becomes your nightly adventure. Craft your dream, don the headset, and soar into a sleep like never before. Why just sleep when you can adventure? Dive into your dreams tonight!"
2. TimeHopper: Journey Through History
Product: An educational app that uses augmented reality to transport users through different historical events. Target Audience: Students and history enthusiasts of all ages. Tone and Style: Inspirational and educational. Key Benefits: Experience history firsthand, interactive learning. Call to Action: "Start Your Time Travel Today!"
Ad Copy: "Ever wished to stand beside Martin Luther King Jr. as he delivered his 'I Have a Dream' speech, or witness the construction of the Great Pyramids? With TimeHopper, history is no longer pages in a book but a journey you can embark on from your living room. Strap on your AR glasses and step into history. Your time machine awaits—experience the unexperienced!"
3. WhisperWind: Messages in the Breeze
Product: An eco-friendly messaging service that uses the pattern of leaves to convey messages. Target Audience: Eco-conscious individuals, romantics, poets. Tone and Style: Poetic and serene. Key Benefits: Connect with nature, unique form of communication. Call to Action: "Send Your Whisper with the Wind!"
Ad Copy: "In a world bustling with digital noise, WhisperWind offers a return to nature's simplicity. Send your messages through the rustling leaves, a love note whispered from tree to tree, carried gently by the breeze. Each leaf's dance contains a secret, a story, a whisper meant just for you. Reconnect with nature's network. Let your words take flight on the wind's wings."
4. GalacticGetaways: Intergalactic Vacation Packages
Product: Space travel agency offering vacations to other planets and moons. Target Audience: Adventurers, space enthusiasts, anyone seeking the ultimate escape. Tone and Style: Bold and adventurous. Key Benefits: Unparalleled travel experiences, explore the unknown. Call to Action: "Book Your Galactic Getaway!"
Ad Copy: "Why limit your vacation to Earth when you could dine under the rings of Saturn or surf the methane lakes of Titan? GalacticGetaways is your ticket to the stars, offering luxury vacations to the cosmos's most breathtaking destinations. Zero gravity? More like infinite possibilities. Pack your bags (and your spacesuit)—adventure beyond the stars awaits. Your seat aboard the next shuttle is just a booking away!"
